Thesis Testing/BMG360 — Front End Developer

• Developed high-performance, responsive landing pages for various clients using Next.js and Ruby on Rails, generating hundreds of thousands of page views each month.
• Collaborated with the design team to transform Figma mock-ups into reusable, responsive components with React, Vue, and Ruby on Rails.
• Implemented interactive quizzes to boost engagement and conversions, and integrated client APIs and CRMs for seamless data flow.
• Supported the CRO team in creating A/B tests and tracking solutions to optimize user experiences and conversion rates.
• Built the corporate website using Next.js and Sanity.io, enabling the marketing team to easily publish blogs, case studies, and other content.
• Contributed to the creation of a pattern library with React, enhancing development speed while maintaining alignment with the design team's systems.
• Developed custom components for client websites to run onsite experiments, utilizing LocalStorage, a proprietary tracking pixel, and Kibana for data visualization and analysis.

AppNeta Boston, MA — Marketing Front End Developer

• Designed, developed, and maintained the responsive marketing website for appneta.com using Jekyll.
• Migrated the WordPress blog to Jekyll and integrated a CMS (Forestry.io) for easy content management by Marketing Content Managers.
• Built a new careers site utilizing the Greenhouse API, enhancing recruitment efforts for the HR team.
• Developed a comprehensive site search feature with Algolia, aggregating results from various resources on appneta.com.
• Created a pricing calculator with Vue.js to handle complex pricing structures, aiding the sales team in proposal creation.
• Designed animated SVG graphics with Lottie and Adobe After Effects to visually showcase product features.
• Set up event tracking, goals, and custom segments in Google Analytics to measure key business metrics effectively.
• Partnered with product marketers to design branded marketing materials using Adobe Creative Suite.
• Developed responsive HTML marketing emails and templates using Zurb and Marketo, enhancing demand generation campaigns.
• Built a fully accessible documentation site compliant with WCAG specifications.
• Developed custom Marketo tokens for dynamic content insertion in emails, optimizing marketing automation.

• Developed responsive client-facing UI components for an e-commerce site using Ruby on Rails and JavaScript, enhancing user experience across devices.
• Built key features such as product detail pages, checkout pages, product search and filtering, and a product brands page to drive customer engagement and sales.
• Created an admin dashboard for shop owners to customize their digital presence and manage their storefronts effectively.
• Implemented backend functionality for dynamic homepage content management and automated weekly HTML email newsletters.